Model Kirin Dejonckheere after the Erdem show
(click on images below to expand)
From the 15th - 20th September London became the centre of Planet Fashion. Fashion designers presented their collections at venues all around the city, from soho to shoreditch. Magazine editors, bloggers, stylists, buyers and celebrities dashed from show to show dressed to the nines. It's when the fantasy world that people imagine fashion to be becomes real and just for a few days, it seems as if all they do is dress in mad clothes, watch pretty people in pretty clothes, drink champagne at parties and get driven around in chauffeured cars. Fashion week has blown up to an affair of such pomp and show only in recent years with the advent of social media and bloggers. Whilst I don't exactly like that side of the fashion industry, it is what it is, and this year I decided to embrace it and join the brigade of street style photographers snapping the people outside shows. Whilst I find the dress-up game that bloggers and fashion editors play a little silly, it makes for some fun photography and is an interesting study of what the crazy trends and designer runway pieces look like in real life on the streets.
All photographs taken at London Fashion week on Sunday (outside the main venue on Brewer Street after the Mary Kantrantzou show) and Monday (outside Selfridges after the Erdem show).